Fw: This Week on TED.com: Extreme swimming, extreme MOTIVATION

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Sent: Friday, January 27, 2012 12:21 AM
Subject: Extreme swimming, extreme MOTIVATION

Email not displaying correctly? View it in your browser January 26, 2012 This week: What happens when a doctor makes a mistake ... extreme motivation for an extreme swim ... and: what makes you you? Every doctor makes mistakes -- but it's incredibly hard to talk about it. Brian Goldman suggests that doctors learn to talk about being wrong. Watch now >> At age 60, Diana Nyad decided to swim from Cuba to Florida. She shares the funny, powerful story of preparing to achieve an extreme dream. Watch now >> 2012 may be the year of 3D printing. Lisa Harouni gives a useful introduction to this fascinating way of making things. Watch now >> What makes you ... you? Is it how you think of yourself, how others think of you, or something else entirely? Julian Baggini draws from philosophy and neuroscience to give a surprising answer. Watch now >> Algae plus salt water equals … fuel? Bilal Bomani reveals NASA's self-sustaining ecosystem for making biofuel without using farmland or fresh water. Watch now >> NEWS FROM TED Brand-new TED Books Short books, big ideas: Check out TED Books' new titles on the child-driven education, controlling cancer, and the power of smiling. See all TED Books >> Join the Conversation Khon Lieu on Diana Nyad: Extreme swimming with the world's most dangerous jellyfish   diana, if you're reading this, i just want to say you're an AMAZING person =) i watched this video on my ipad, had to come to my computer just to leave a comment. but i totally agree. living without a purpose is no way to live. this is one video, i have to watch over and over again." Cherilyn DeVries on Can advertising be both a force for commerce AND a force for good?   Advertisers are geniuses at telling a story and evoking powerful emotions in 30 seconds or just a single image. That snapshot carries the magic of transporting us to another world or giving us perspective on our own, especially when humor is involved. Advertising has certainly set the standard for that type of communication. Yes, advertising has the power to educate, but to say that is actually does is a stretch. Education expands our thinking and our world, while the companies paying for the ads really want to narrow our focus to their product. For small companies, I believe advertising is essential to connect customers with real needs with service providers. Large companies generally just use it to make us feel insecure and urge us to conform. Given large corporations' intentional overreach in our lives and our government, I do what I can to stay away from their insistence that I need them." Most Emailed This Week Clay Shirky: Why SOPA is a bad idea Alain de Botton: Atheism 2.0 Brene Brown: The power of vulnerability Sheena Iyengar: How to make choosing easier Jane Fonda: Life's third act Stay in touch with TED Become a fan of TED on Facebook Follow TED on Twitter: @TEDNews | @TEDTalks Get TED news, speaker Q&As and more: TED Blog You are receiving this newsletter because you subscribed to it on TED.com Subscribe | Unsubscribe | Update email info | Forward to a friend | Email us TED Conferences LLC, 250 Hudson, 10th floor, New York, NY 10013

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